Instructor

 

MARK FRANCIS BIOGRAPHY:

Mark holds an MBA and MA in Sports Administration as well as a Diploma in University Teaching.  He currently serves as Principal and Founder of MARK ONE Sports & Entertainment in Los Angeles whose key clients have included Edwards Technologies International, Panasonic, California Center and BaAM Productions. He also serves as a Distinguished Lecturer in Sports Business at UCLA Anderson’s Center for Media, Entertainment and Sports, and is a course developer and Adjunct Professor for the MBA program in Hockey Business for Athabasca University in Edmonton, Canada.  Mark also had the privilege of acting as the Lead Instructor for UCLA Extension’s Custom Programs in Sports & Entertainment Marketing in Shanghai, China in 2016, and served in a similar capacity for Jiaotong University of Shanghai in 2018.

Mark boasts a wealth of experience at all levels of Sports & Entertainment with significant interest and expertise in fan/guest engagement technologies, large-scale event management and marketing. He speaks regularly on numerous topics related to the Business of Sports, having appeared most recently at the 2017 UCLA Anderson Big Data Conference, 2016 Prime Time Sports Management Conference (Toronto), 2015 Gravity Summit & UCLA Sports Technology Panel, 2014 SATE Conference in Themed Entertainment, 2014 LA Dodgers/LA Chamber of Commerce panel on Sports Technology, 2014 Beverly Hills Chamber of Commerce Panel on the “Art of Negotiation in Sports,” 2014 United Talent Agency Panel on Sports Technology, Chapman University Law School, Occidental College, UCLA Extension, University of New Brunswick and UCLA’s Annual Pulse Conference on Sports & Entertainment. Through his current and prior professional associations with numerous esteemed Sports & Entertainment organizations, Mark has developed an extensive professional network of leaders throughout all levels of these industries, many of whom appear annually during his Sports Business program at UCLA Anderson. He also serves on the international board of advisors for the European-based IBJA Sports Alliance Group.

With his obvious passion for sport and unique combination of professional and academic experience in the field of Sports Marketing & Management, Mark brings a high level of enthusiasm and expertise to UCLA’s Sports Business Program and he is very much looking forward to expanding on previous years’ success with this year’s students at UCLA’s Anderson School of Management Center for Management of Enterprise in Media, Entertainment and Sports (MEMES).

MARK’S LINKED IN PROFILE:

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