David Meltzer, CEO of Sports 1 Marketing, came to class today to speak with students about his extensive experience in sports business and the best ways to get in to the industry today.
Mr. Meltzer gave the class a background of his path to Sports 1 Marketing, from his work in digital media and technology businesses, to athlete representation, movie production, event sponsorship, and more. Currently, he is working to maximize clients’ endorsement potential, and through his work has been able to assist in the marketing for over 100 charitable events across the country.
Along with his background and past experiences, Mr. Meltzer exposed the class to the best practices for working in the sports business industry, how to make and justify a sale in your own words, what it is like working with sporting legends like Warren Moon and Leigh Steinberg, and much more. He was open and available to all of our students to answer any of their questions, and gave the students great insight on how to be satisfied with their careers and overall lives.
It was a pleasure to have Mr. Meltzer come in to speak to the Sports Marketing and Management program, and his insights and expertise were incredibly appreciated.