Mark Schwartz, Western Region Advertising Sales Manager for the Sports Business Journal, visited the MEMES program to give insight on the “Bible” of the sports business industry: The Sports Business Journal.
With experience in the advertising sales team of the Sports Business Journal for over 10 years, Mr. Schwartz was incredibly knowledgable about the business decisions involved in sports journalism. Working with the Sports Business Journal, the Sports Business Daily, and Sports Business Global, he finds the right clients to partner with and to create the greatest exposure for partnering brands. He and his team at the Sports Business Journal also hold conferences and an award show throughout the year to help industry members network as well as to recognize the best in the industry.
Mr. Schwartz also spoke about the changing landscape of journalism. While many publications move from physical to digital distribution methods, the Sports Business Journal has seen strong retention and demand for their physical journal while seeing a steady increase in digital subscriptions as well. He was also able to field questions from students, with topics ranging from the specifics of advertising contracts, social media training in sports, ESPN and Fox Sports 1, and much more.
Mr. Schwartz was a fantastic guest, and the program was very honored to have a representative of the top publication in sports business come and speak.